Showing 1 - 10 of 23
communications opportunity, having bumped advertising from its long‐held position. To win the race, PR now has to earn the trust of …
Persistent link: https://www.econbiz.de/10014850675
Amid periods of churn and uncertainty, companies more than ever need their leaders and employees to stay focused, but how? In this paper, the author proposes that companies can regain momentum during uncertain times by creating a renewed sense of community based on aligning what makes employees...
Persistent link: https://www.econbiz.de/10014850697
. They will also need the support of an experienced communications function which will be critical in conducting …
Persistent link: https://www.econbiz.de/10014850752
Skeletons tumbling out of corporate closets over the past few years have led to a general erosion of trust in business globally. With this backdrop, lessons from India are particularly relevant as businesses seek endorsement as good corporate citizens through corporate social responsibility...
Persistent link: https://www.econbiz.de/10014850760
Purpose – To advance the cultural approach to public relations research and practice through linking societal culture and occupational culture of public relations to the communication practices of practitioners, in the aim of understanding the contribution made by public relations to the...
Persistent link: https://www.econbiz.de/10014850805
of government communications in 2004, the new permanent secretary for government communication has begun to implement a …
Persistent link: https://www.econbiz.de/10014850818
Purpose – The purpose of this paper is to introduce the principles of interest‐based negotiation to communications …
Persistent link: https://www.econbiz.de/10014850860
Purpose – The purpose of the research is to describe how communicators may contribute to the external effectiveness of organisations by participating in leadership. Design/methodology/approach – The research is based on knowledge created in a knowledge network related to the Swedish PR...
Persistent link: https://www.econbiz.de/10014850914
Purpose – The purpose of this paper is to define the construct authenticity and its dimensions and to propose an index to measure levels of authenticity in organisational messages and actions, as well as perceived authenticity from the stakeholders' perspective. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014850919
Persistent link: https://www.econbiz.de/10014850928