Purpose – Since employees are considered to be one of the most important sources for innovation, the purpose of this study is to create a change management framework for implementing an innovation culture by means of internal communication. Design/methodology/approach – First, an...

Purpose – When comparing the annotated relevance and the actual application of social media, enormous discrepancies show. This paper aims to introduce the concept of “Social Media Governance” as a means to accelerate the establishment of social media in communication practices and seeks to...

Purpose: The purpose of this article is to introduce the research field of management tools to communication management scholarship and open up new avenues for the field. Design/methodology/approach: The first part examines established knowledge from the strategic management literature about...

Purpose: Artificial intelligence (AI) might change the communication profession immensely, but the academic discourse is lacking an investigation of the perspective of practitioners on this. This article addresses this research gap. It offers a literature overview and reports about an empirical...

Purpose: The purpose of this paper is to address an important but seldom explored field of study: the communication of corporate strategies to external and internal stakeholders. The relevance of the topic can be tracked both in communication studies and in management research, but empirical...

Purpose: The purpose of this paper is to clarify and demonstrate the core contributions of communication departments to organizational success beyond traditional ideas of messaging or information distribution. The main aim is to develop a better understanding of the different facets of value...

Purpose – The purpose of this paper is to explore trends in practitioners’ perceptions of their role within organizations as well as their influence among senior management both in the USA and Europe. It analyses practitioners’ beliefs about the status of their work as well as their...

Purpose The purpose of this paper is to report on a multi-step research project which explores concepts that explain communication value across different disciplines and builds a framework that identifies and systematizes communication goals linked to generic corporate goals....

Purpose – The purpose of this paper is to examine the practices of positioning Chief Executive Officers (CEOs) and other top executives in the public sphere and approaches to manage their communication activities. Design/methodology/approach – A neo-institutional framework is used to explain...