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Practitioners need to see their future as being part of the leadership team within organisations, and therefore need to move beyond technical competencies and focus on developing leadership skills.
Persistent link: https://www.econbiz.de/10014850723
instruments in managing public fear and panic were transparency and trust. The highest levels of government were mobilised and …. Maintaining transparency and nurturing trust did not come easy. There was concern over public morale and resilience, the absence … badly. Achieving trust of the domestic populace was the more difficult task and the government and political leaders had to …
Persistent link: https://www.econbiz.de/10014850792
investigate the possibilities of creating trust in online communication when face‐to‐face interaction, which is usually considered … development of trust. Since online communication is a purely verbal exchange, various language styles were experimentally tested …Purpose – Trust is an ability that characterises human beings as social creatures. It is becoming a key variable in a …
Persistent link: https://www.econbiz.de/10014850925
regulation of corporate identities, examining both the communication and the performance measurement literature. Design …/methodology/approach – Two questions are posed: Is it possible to effectively monitor and regulate corporate identities as a management control … process? and, What is the relationship between corporate identity and performance measurement? Findings – Corporate identity …
Persistent link: https://www.econbiz.de/10014850888
measuring performance improvement in delivering value to all stakeholders, not only can companies become more inclusive, they …
Persistent link: https://www.econbiz.de/10014851035
opportunity, as a potential basis for renewed trust between business and its stakeholders.  …
Persistent link: https://www.econbiz.de/10014850740
institutions, risk, reputation and trust are high on the boardroom agenda. The principal way of addressing the issues is through …
Persistent link: https://www.econbiz.de/10014850741
Providing a framework for integrating aspects of externally directed corporate and marketing communication efforts …, this paper makes a case for the communication of positive and credible ethical values as a potentially critical component …
Persistent link: https://www.econbiz.de/10014850746
Skeletons tumbling out of corporate closets over the past few years have led to a general erosion of trust in business … citizens through corporate social responsibility (CSR) initiatives. The world over, CSR stems from a commitment to the society … Indian foundation for trust.  …
Persistent link: https://www.econbiz.de/10014850760
This paper aims to encourage PR practitioners to appreciate their role as the pivot of their organisation’s reputation management. It discusses the importance of codes of ethics, claiming that these should be reviewed by public relations associations every 4‐5 years. Good conduct is...
Persistent link: https://www.econbiz.de/10014850780