managerial implications of new approaches to employee communication and internal marketing and the potential impact on business …

The tendency for communication researchers in the area of crisis management to limit data collection and analysis by …

credibility, company directors and practitioners must accept some basic facts about “communication” – and about our informed and …

Communication ethics, this paper argues, is a discipline ready for application to communication management and is …, communication ethics offers managers a means to face unpredictable futures with greater certainty and purpose. This paper outlines … an approach in which all decision making and its communication are understood as having an ethical grounding. Such an …

communication, including advertising, direct marketing and, increasingly, public relations and corporate communication disciplines … such as employee communication and community relations. Understanding of audience interests, awareness, perceptions and … information needs is critical to strategic planning of communication campaigns. Secondly, identification and quantification of …