Purpose: The purpose of this paper is to investigate the effects of visual communications on Instagram users’ propensity to engage with image-based content through online behaviors such as liking, sharing, commenting and following, and their intention to purchase the product depicted in the...

Purpose: Evaluation and measurement (E&M) remains a critical and debated topic among communication scholars and practice. Substantial research and professional efforts have been devoted to discussing what should be measured and which methods should be applied. Most of the E&M models seem to...

Purpose – This paper aims to argue that corporate communication reaches its full potential in building corporate reputation, when it moves beyond the influencing of public opinion's perceptions, towards the shaping of organizational reality by engaging stakeholders as the main reputation...

Purpose – The aim of this paper is to explore the role of the blogosphere in framing Alitalia's performance during its 2008 crisis. Design/methodology/approach – Content analysis was chosen as research method to investigate bloggers' perceptions of Alitalia's crisis. Five major Italian blogs...

Purpose The purpose of this paper is to develop a measurement scale for assessing the quality of dialogic conversations among companies and digital publics in social media. Dialogic conversations are defined as sequences of communicative actions and counteractions taken by social actors for...

Cover -- Editorial advisory board -- Improving risk communication and public participation through mutual understanding -- Monitoring mobilization: a discursive psychological analysis of online mobilizing practices -- Mastering the dialogic tools -- Towards visual strategic communications --...