This paper describes how BP and BP Oil, its marketing and refining business, moved internal communication from being a soft option to being a strategic imperative to help turn the then ailing business around, with spectacular results. Recognition of the crucial bond between leadership and...

The concept of relationship marketing is established in the general management and marketing literature. Almost all of the thinking and practice has emanated exclusively from marketing scholars and practitioners. A contribution towards better understanding the communication issues is presented...

Management literature is critically examined, and this finds an outmoded conception of human communication that is convenient when power is the central concern, but dysfunctional when constructive decision making is needed. Communication is widely taken to be the transmission of information and...

The common view of communication is of something that is not really communication. To be effective, communication effort must be seen in its holistic social context, and be managed — planned, co‐ordinated, integrated — and understood. Modern organisational communication, ie interpersonal...