Purpose To explore the applicability of the organic theory of public relations to address “wicked” problems in public health systems. Design/methodology/approach This is a conceptual paper, based on critical assessment and application of relevant theory. Findings The organic approach to...

Purpose: The purpose of this paper is to describe strategic improvisation, a contemporary concept and approach based on the creative arts and organizational crisis theory, as a valuable approach for communication professionals. Strategic improvisation combines the need for planning and...

Purpose: This research explores approaches to, impacts of and reflections on the Covid-19 pandemic for professional communicators in the English National Health Service. It was undertaken in order to understand and analyse their lived experience and make recommendations for improving future...

Purpose: The purpose of this paper is to investigate whether there are information leaks immediately before CEOs change and – if so – whether some investors take financial advantage of such prior knowledge. It thirdly investigates the ethical, practical and professional options for...

Purpose: Evaluation and measurement (E&M) remains a critical and debated topic among communication scholars and practice. Substantial research and professional efforts have been devoted to discussing what should be measured and which methods should be applied. Most of the E&M models seem to...

The Internet has brought about change in the way that public relations is practised. Not only has it provided another channel of communication, but the communication dynamic itself has changed because of the Internet’s unique combination of characteristics. Much public relations practice is...

Public consultation and engagement in public services has become increasingly important to UK governments. This has taken on greater significance for the Labour government as it releases increased funding into the public services. This paper provides a case study in stakeholder involvement in...

Purpose – The purpose of this paper is to present a development framework for government communicators. Design/methodology/approach – This paper describes how a working group approached the project which involved examining extant training frameworks from communication professional bodies,...

Much new work has been undertaken in the field of strategic management in recent years. Corporate planning, especially popular in the 1980s, has given way to new and dynamic management models. Similarly, various techniques for making organisations more effective such as ‘management by...