Badham, Mark; Luoma-aho, Vilma; Valentini, Chiara - In: Journal of Communication Management 28 (2023) 2, pp. 226-246
Purpose This paper refines the Digital Media–Arena (DMA) framework to address the diversity of stakeholders contributing to the production, (re)appropriation and (re)distribution of organisational messages in digital environments. It also presents a case analysis for the purpose of...