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Unequal but essential : How subsistence consumer–entrepreneurs negotiate unprecedented shock with extraordinary resilience during COVID‐19
Viswanathan, Madhu; Faruque Aly, Hussein; Duncan, Ronald; … - In: Journal of Consumer Affairs 55 (2021) 1, pp. 151-178
Persistent link: https://www.econbiz.de/10012538049
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Extreme exclusion and relative deprivation in subsistence marketplaces : A study in a refugee settlement in Nakivale, Uganda
Viswanathan, Madhu; Alfonso Arias, Robert; Sreekumar, Arun - In: Journal of Consumer Affairs 55 (2021) 1, pp. 87-117
Persistent link: https://www.econbiz.de/10012282838
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Marketplace literacy education and coping behaviors among subsistence consumer–entrepreneurs during demonetization in India
Viswanathan, Madhu; Jaikumar, Saravana; Sreekumar, Arun; … - In: Journal of Consumer Affairs 55 (2020) 1, pp. 179-202
Persistent link: https://www.econbiz.de/10012282842
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Introduction to the special section on subsistence marketplaces
Viswanathan, Madhu; Chakrabarti, Ronika; Ingenbleek, Paul; … - In: Journal of Consumer Affairs 55 (2020) 1, pp. 3-7
Persistent link: https://www.econbiz.de/10012409853