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Journal of Consumer Affairs
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Adoption of innovation : balancing internal and external stakeholders in the marketing of innovation
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Positioning Strategies for Animal‐Friendly Products : A Social Dilemma Approach
Riemsdijk, Lenka
;
Ingenbleek, Paul T. M.
;
Veen, Gerrita
; …
- In:
Journal of Consumer Affairs
54
(
2020
)
1
,
pp. 100-129
Persistent link: https://www.econbiz.de/10012094047
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