Narrow search
Showing 1 - 3 of 3
Cover Image
The Dirichlet model in marketing
Driesener, Carl; Rungie, Cam - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10012632435
Cover Image
Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012808221
Cover Image
Using the Dirichlet model to predict how fashion brands compete and grow on eBay
Chowdhury, Shamim; Barker, Alicia; Trinh, Giang; … - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10012808230