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The power of brand nostalgia : Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands
Youn, Seounmi; Dodoo, Naa Amponsah - In: Journal of Consumer Behaviour 20 (2021) 6, pp. 1373-1387
Persistent link: https://www.econbiz.de/10012535065
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A trip down memory lane: Antecedents and outcomes of ad‐evoked nostalgia on Facebook
Youn, Seounmi - In: Journal of Consumer Behaviour (2020)
Persistent link: https://www.econbiz.de/10012188932
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The impact of fast fashion retailers' sustainable collections on corporate legitimacy : Examining the mediating role of altruistic attributions
Miotto, Giorgia; Youn, Seounmi - In: Journal of Consumer Behaviour 19 (2020) 6, pp. 618-631
Persistent link: https://www.econbiz.de/10012272744
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Effects of construal level and need for cognition on consumers' responses to temporally framed benefits
Youn, Seounmi; Kim, Hyuksoo - In: Journal of Consumer Behaviour 18 (2019) 2, pp. 135-150
Persistent link: https://www.econbiz.de/10012081485