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Leave or stay? The role of self‐construal on luxury brand attitudes and purchase intentions in response to brand rejection
Liu, Xian
;
Loken, Barbara
;
Wang, Liangyan
- In:
Journal of Consumer Behaviour
20
(
2020
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10012406556
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