Narrow search
Showing 1 - 5 of 5
Cover Image
Consumer perceptions and behaviour towards branded commodities
Singh, Jaywant; Dall'Olmo Riley, Francesca - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10012632442
Cover Image
The impact of autobiographical memory on brand retrieval and purchase intention
Stocchi, Lara; Wright, Malcolm; Fuller, Rachel - In: Journal of Consumer Behaviour 20 (2021) 5, pp. 1140-1152
Persistent link: https://www.econbiz.de/10012535047
Cover Image
Empirical generalisations in customer mindset metrics
Mecredy, Philip J.; Wright, Malcolm; Feetham, Pamela M.; … - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 102-120
Persistent link: https://www.econbiz.de/10012632422
Cover Image
Extended conditional trend analysis : Predicting triple period buyer flows with a tri‐variate NBD model
Trinh, Giang; Dawes, John; Wright, Malcolm; Danenberg, Nick - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 92-101
Persistent link: https://www.econbiz.de/10012632439
Cover Image
Dirichlet implications for portfolio management
Driesener, Carl; Rungie, Cam; Wright, Malcolm - In: Journal of Consumer Behaviour 21 (2021) 1, pp. 49-62
Persistent link: https://www.econbiz.de/10012808221