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It takes time to tango: The relative importance of values versus traits in consumer brand relationships
Voorn, Ronald J.J.
;
van der Veen, Gerrita
;
van Rompay, …
- In:
Journal of Consumer Behaviour
17
(
2018
)
6
,
pp. 532-541
Persistent link: https://www.econbiz.de/10012081469
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