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Journal of Consumer Behaviour
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Sense hardness : Effect of haptic perception on consumer attitudes towards brand extension
Zhong, Ke
;
Wang, Yihan
;
Wang, Haizhong
- In:
Journal of Consumer Behaviour
20
(
2020
)
3
,
pp. 535-549
Persistent link: https://www.econbiz.de/10012406578
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