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~isPartOf:"Journal of Consumer Behaviour"
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Journal of Consumer Behaviour
International journal of advertising : the review of marketing communications
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Advances in Advertising Research XIII : Frontiers of Advertising: Re-considering Its Shapes and Forms
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Effects of social identity and schadenfreude on attitude toward brand sponsoring an instant replay review: The moderating role of rivalry and suspense
Kim, Jihoon Jay
;
Kim, Jooyoung
- In:
Journal of Consumer Behaviour
17
(
2018
)
6
,
pp. 542-552
Persistent link: https://www.econbiz.de/10012081470
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