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~isPartOf:"Journal of Consumer Behaviour"
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Purchasing social attention by tipping : Materialism predicts online tipping in <scp>live‐streaming</scp> platform through <scp>self‐enhancement</scp> motive
Wu, Yang
;
Niu, Gengfeng
;
Chen, Zhenzhen
;
Zhang, Dongjing
- In:
Journal of Consumer Behaviour
21
(
2021
)
3
,
pp. 468-480
Persistent link: https://www.econbiz.de/10012632433
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