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~isPartOf:"Journal of Consumer Behaviour"
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In the eye of the beholder: The role of cognitive style and similarity in the evaluation of brand extensions
De Groote, Julia K.
;
Mendini, Monica
;
Gibbert, Michael
- In:
Journal of Consumer Behaviour
18
(
2018
)
1
,
pp. 63-73
Persistent link: https://www.econbiz.de/10012081473
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