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Claiming best or better? The effect of target brand's and competitor's puffery on holistic and analytic thinkers
Yang, Defeng
;
Xie, Ninghui
;
Su, Sarena J.
- In:
Journal of Consumer Behaviour
18
(
2019
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10012081486
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