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~isPartOf:"Journal of Consumer Behaviour"
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Journal of Consumer Behaviour
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The effect of attribute alignability on brand evaluation in a competitive context : The moderating role of regulatory mode
Lee, Byung‐Kwan
;
Suh, Taewon
;
Noh, Hwan‐Ho
- In:
Journal of Consumer Behaviour
20
(
2021
)
6
,
pp. 1508-1522
Persistent link: https://www.econbiz.de/10012632423
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