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This article illustrates how open innovation can be applied to understand renewal processes in complex sectors of society that involve many public, private and collective actors. The article discusses how a city renewal project can be conceptualized as ?open city innovation?. A natural...
Persistent link: https://www.econbiz.de/10011164405
Purpose: This paper aims to examine the impact of thinking about an event as an antecedent to subsequent talk about this event with others (i.e. word-of-mouth). Thinking has been a neglected variable in word-of-mouth research, despite the fact that several conceptual arguments indicate that...
Persistent link: https://www.econbiz.de/10012073627
Purpose: The purpose of this study was to examine the impact of unsubstantiated claims that a product is “ecological.” Design/methodology/approach: A between-subjects experimental design was used in which the absence versus the presence of an (unsubstantiated) ecological claim regarding a...
Persistent link: https://www.econbiz.de/10012277362