Vermeir, Iris; Sompel, Dieneke - In: Journal of Consumer Policy 37 (2014) 2, pp. 205-233
This paper investigates (1) whether the physical attractiveness stereotype applies to children, (2) whether children’s self-perception is influenced by the attractiveness of an advertising model, (3) whether children’s attitudes towards an ad and buying intentions for a non-beauty-related...
