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Can Everyday Brands Be Threatening? Responses to Brand Primes Depend on Childhood Socioeconomic Status
Whelan, Jodie; T. Hingston, Sean - In: Journal of Consumer Psychology 28 (2018) 3, pp. 477-486
Persistent link: https://www.econbiz.de/10012082978
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Pairing People with Products : Anthropomorphizing the Object, Dehumanizing the Person
Herak, Iskra; Kervyn, Nicolas; Thomson, Matthew - In: Journal of Consumer Psychology 30 (2019) 1, pp. 125-139
Persistent link: https://www.econbiz.de/10012083057