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Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions
Zane, Daniel M.; Walker Reczek, Rebecca; Haws, Kelly L. - In: Journal of Consumer Psychology 32 (2021) 4, pp. 652-663
Persistent link: https://www.econbiz.de/10012632904
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Did They Earn It? Observing Unearned Luxury Consumption Decreases Brand Attitude When Observers Value Fairness
Lee, Saerom; Baumgartner, Hans; Winterich, Karen Page - In: Journal of Consumer Psychology 28 (2018) 3, pp. 412-436
Persistent link: https://www.econbiz.de/10012082977
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A Framework for the Consumer Psychology of Morality in the Marketplace
Campbell, Margaret C.; Winterich, Karen Page - In: Journal of Consumer Psychology 28 (2018) 2, pp. 167-179
Persistent link: https://www.econbiz.de/10012082987
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Consumer Wisdom for Personal Well‐Being and the Greater Good : Scale Development and Validation
Luchs, Michael G.; Mick, David Glen; Haws, Kelly L. - In: Journal of Consumer Psychology 31 (2021) 3, pp. 587-611
Persistent link: https://www.econbiz.de/10012535526
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Any Size for a Dollar : The Effect of Any‐Size‐Same‐Price Versus Standard Pricing on Beverage Size Choices
Haws, Kelly L.; Liu, Peggy J.; Dallas, Steven K.; … - In: Journal of Consumer Psychology 30 (2019) 2, pp. 392-401
Persistent link: https://www.econbiz.de/10012083058
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The Aggregated Extremes Effect : Not All Routes to “Balanced” Bundles are Equally Appealing
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of Consumer Psychology 30 (2019) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10012083063