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Don't Count Calorie Labeling Out : Calorie Counts on the Left Side of Menu Items Lead to Lower Calorie Food Choices
Dallas, Steven K.; Liu, Peggy J.; Ubel, Peter A. - In: Journal of Consumer Psychology 29 (2019) 1, pp. 60-69
Persistent link: https://www.econbiz.de/10012083001
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The Aggregated Extremes Effect : Not All Routes to “Balanced” Bundles are Equally Appealing
Liu, Peggy J.; Lamberton, Cait; Haws, Kelly L. - In: Journal of Consumer Psychology 30 (2019) 2, pp. 219-239
Persistent link: https://www.econbiz.de/10012083063
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Meaningless Descriptors Increase Price Judgments and Decrease Quality Judgments
Baskin, Ernest; Liu, Peggy J. - In: Journal of Consumer Psychology 31 (2021) 2, pp. 283-300
Persistent link: https://www.econbiz.de/10012407294
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Consumer Wisdom for Personal Well‐Being and the Greater Good : Scale Development and Validation
Luchs, Michael G.; Mick, David Glen; Haws, Kelly L. - In: Journal of Consumer Psychology 31 (2021) 3, pp. 587-611
Persistent link: https://www.econbiz.de/10012535526
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Promoting Pi Day : Consumer Response to Special Day‐Themed Sales Promotions
Zane, Daniel M.; Walker Reczek, Rebecca; Haws, Kelly L. - In: Journal of Consumer Psychology 32 (2021) 4, pp. 652-663
Persistent link: https://www.econbiz.de/10012632904