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~isPartOf:"Journal of Consumer Psychology"
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Brands and brand management : contemporary research perspectives
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A Path to More Enduring Happiness : Take a Detour from Specific Emotional Goals
Rodas, Maria A.
;
Ahluwalia, Rohini
;
Olson, Nicholas J.
- In:
Journal of Consumer Psychology
28
(
2018
)
4
,
pp. 673-681
Persistent link: https://www.econbiz.de/10012082991
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