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Impatience and Savoring vs. Dread : Asymmetries in Anticipation Explain Consumer Time Preferences for Positive vs. Negative Events
Hardisty, David J.
;
Weber, Elke U.
- In:
Journal of Consumer Psychology
30
(
2020
)
4
,
pp. 598-613
Persistent link: https://www.econbiz.de/10012273490
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