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The Salience of Relevant Others and Its Effect on Individual and Joint Preferences: An Experimental Investigation.
Krishnamurthi, Lakshman - In: Journal of Consumer Research 10 (1983) 1, pp. 62-72
Persistent link: https://www.econbiz.de/10005735625
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Asymmetric Response to Price in Consumer Brand Choice and Purchase Quantity Decisions.
Krishnamurthi, Lakshman; Mazumdar, Tridib; Raj, S P - In: Journal of Consumer Research 19 (1992) 3, pp. 387-400
Persistent link: https://www.econbiz.de/10005785515
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Comparing Derived Importance Weights Across Attributes.
Wittink, Dick R; Krishnamurthi, Lakshman; Nutter, Julia B - In: Journal of Consumer Research 8 (1982) 4, pp. 471-74
Persistent link: https://www.econbiz.de/10005834709