It is generally accepted that forming an implementation intention promotes goal pursuit and achievement. Forming an implementation intention encourages people to develop a plan, to prepare for events that allow for the execution of the plan, and to efficiently respond to these opportunities....

This research examines how the social context in which gifts are selected influences gift choices. Six experiments show that, when givers select gifts for multiple recipients, they tend to pass up gifts that would be better liked by one or more recipients in favor of giving different gifts to...

This article documents a bias in people’s causal inferences, showing that people nonnormatively consider an event’s consequences when inferring its causes. Across experiments, participants’ inferences about event causes were systematically affected by how similar (in both size and valence)...