Jhang, Ji Hoon; John G. Lynch Jr. - In: Journal of Consumer Research 41 (2015) 5, pp. 1267-1267
There is no worse time to be interrupted than right now. Being close to attaining a goal to complete a focal task increases the attractiveness of that task compared to an interrupting task (study 1), makes people less willing to take on some otherwise attractive interruption than if they were...