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Reducing spending in the present requires the combination of being both motivated to provide for one’s future self (valuing the future) and actively considering long-term implications of one’s choices (awareness of the future). Feeling more connected to the future self—thinking that the...
Persistent link: https://www.econbiz.de/10011196622
How does the anticipated connectedness between one’s current and future identity help explain impatience in intertemporal preferences? The less consumers are closely connected psychologically to their future selves, the less willing they will be to forgo immediate benefits in order to ensure...
Persistent link: https://www.econbiz.de/10009323837