A substantial number of current Hollywood productions are remakes of earlier motion pictures. This research investigates the economic implications of this strategy. It develops a conceptual framework of brand extension success in the movie industry that builds upon the sensations and familiarity...

The relationship between the judgments of professional reviewers and the economic success of cultural products, such as motion pictures, has been the topic of controversial debates involving both scholars and industry experts. This study builds on previous research that distinguishes an...