Instead of looking at performativity in economics and politics, this paper proposes to explore the economic politics of performativity. More precisely, it focuses on the politics of <italic>Progressive Grocer</italic>, a trade journal which from the early 1920s thrived by promoting new ways to modernize the...

What is the relationship between economy and culture? To address this question, the paper draws a parallel between the well known fairy tale Hansel and Gretel on the one hand and the American grocery business in the twentieth century on the other hand. From the thirties to the fifties, American...