Caulkins, J.P.; Feichtinger, G.; Grass, D.; Hartl, R.F.; … - In: Journal of Economic Dynamics and Control 35 (2011) 1, pp. 163-174
This paper considers the problem of how to price a conspicuous product when the economy is in a recession that disrupts capital markets. A conspicuous product in this context is a luxury good for which demand is increasing in brand image. Brand image here means the ability of a consumer to...
