Do the insights into human behavior generated by laboratory experiments hold outside the lab? This is a crucial question that naturally troubles both experimentalists and their critics. We address this question by adopting Popper's injunction that hypotheses should be tested, not by seeking...

We critically review the methodological practices of two research programs which are jointly called 'neuroeconomics'. We defend the first of these, termed 'neurocellular economics' (NE) by Ross (2008), from an attack on its relevance by Gul and Pesendorfer (2008) (GP). This attack arbitrarily...