Georgantzís, Nikolaos; Navarro-Martínez, Daniel - In: Journal of Economic Psychology 31 (2010) 6, pp. 895-907
We present an experiment designed to study the psychological basis for the willingness to accept (WTA)-willingness to pay (WTP) gap. Specifically, we conduct a standard WTA-WTP economic experiment to replicate the gap and include in it five additional instruments to try to follow the...