Wang, Ying; Huang, Lei; Guo, Yi - In: Journal of Electronic Commerce in Organizations (JECO) 12 (2014) 2, pp. 46-58
This paper attempts to explore the effectiveness of the seller reputation mechanism by an empirical study using online sales data collected from TaoBao.com. A comparison analysis of seller reputation metrics of TaoBao, Amazon, and jd are carried out before the selection of the seller reputation...
