Balakrishnan, Janarthanan; Manickavasagam, Jeevananthan - In: Journal of Electronic Commerce in Organizations (JECO) 14 (2016) 3, pp. 17-34
An analytical understanding of user response to advertisements published in social media websites is very interesting from both academic and marketing perspectives. Present research administers two studies; study 1; explores user perceptions of advertisements in four areas of social media, viz....
