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Purpose This study investigates the impacts of return channel type on the relationships between return service quality (RSQ) and customer loyalty (CL) in an omnichannel retailing environment. Design/methodology/approach Data comes from Chinese customers having a return experience in omnichannel...
Persistent link: https://www.econbiz.de/10014860044
Purpose The system of information technology (IT)-oriented resources and processes that organizations need to develop to achieve operational agility remains unclear. The study research seeks to extend existing competency literature by incorporating the unique contextual nuances of the...
Persistent link: https://www.econbiz.de/10014860537