Muneeb, Dilnaz; Tehseen, Shehnaz; Amin, Muslim; Kader, … - In: Journal of Enterprise Information Management 34 (2020) 6, pp. 1798-1820
Purpose: This paper seeks to analyze the impact of internal marketing orientations (IMOs) on the competitiveness of higher education institutions (HEIs) in the United Arab Emirates (UAE). Design/methodology/approach: A stratified random sampling was employed to collect data from a pool of 5,968...
