Li, Lei; Ma, Shaojun; Han, Xu; Zheng, Chundong; Wang, Di - In: Journal of Enterprise Information Management 34 (2020) 1, pp. 365-381
Purpose: Big data analytics (BDA) and machine learning (ML) can be used to identify the influencing factors of online service supply chains (OSSCs) and can help in the formulation of optimal pricing strategies. This paper analyzes the influencing factors of customer online shopping from the...
