Purpose As an emerging technology, Radio Frequency IDentification (RFID) and blockchain have the potential to disrupt many areas of business and social structure. However, it is loaded with significant technical, social, legal, financial and ethical complications that bring difficulty in its...

Purpose: This study aims to examine the impact of mobile interactivity dimensions (active control, personalization, ubiquitous connectivity, connectedness, responsiveness and synchronicity) on customer engagement. Design/methodology/approach: A quantitative field survey study was conducted to...

Purpose: Consumers have the multiple options to choose their products and services, which have a significant impact on the pattern of consumer decision making in digital market and further increases the challenges for the service providers to predict their buying pattern. In this sense, the...