Purpose: This paper aims to examine market-mediated transformative capacities of Black African Pentecostalism. It does this by exploring the interface between religion, culture and identity to generate a fresh interpretation of how marketing is ritualized among UK’s Black Africans on the...

Purpose – This paper aims to explore how the complex interrelationship between historical factors and socio‐economic contexts contributed in shaping the contemporary representation of African entrepreneurship in Britain. Using this prism, it highlights some of the critical developmental...