Mahrous, Abeer; Genedy, Mohamed Ashraf; Kalliny, Morris - In: Journal of Entrepreneurship in Emerging Economies 12 (2020) 5, pp. 621-642
Purpose: The purpose of this paper is to contribute to the entrepreneurial marketing (EM) paradigm by empirically investigating the relationship between intra-organizational environment, EM intensity (EMI) and organizational performance in an emerging market context. Specifically, the paper...