At the competitive tourist market today (including the Kosovo) the imperative for the Country, region and tourist enterprises is to keep its market position and existing customers. Having known the fact that the tourism as branch of economy in Kosovo is in the phase of consolidation and...

Application of marketing in tourism, creates a clearer view into the actual state of development of tourism offers and the effects in tourism, especially emphasizing the elements of the marketing, such as promotion and distribution of tourist products The purpose of using marketing concept in...

In this paper, the uncertainty and risk are being treated as a result of the unsatisfactory situation in the country's tourist industry and in neighboring countries that affect the level and direction of developments in tourism now and in the future. Not a favorable environment such as:...