Adoption of consumer-market-oriented production on broiler profit-maximizing modeling generates results that differ from those traditionally used in profit maximization for broiler production. This model shows that the adoption of step-pricing and marketing options (examples of...

Increased emphasis on consumer markets in broiler profit-maximizing modeling generates results that differ from those of traditional profit-maximization models. This approach reveals that the adoption of step-pricing and consideration of marketing options (examples of responsiveness to...