This study evaluates the effect of a quick-service restaurant (QSR) strategy which changes de-fault calorie-dense menu items to healthier options on children’ menu consumption behaviors. A series of difference-in-differences (DID) models are estimated to compare sales between treat-ment...

The Washington Apple Commission (WAC) generically promoted apples for the Washington state industry from 1937 until 2003. This paper provides an analysis of the effects on demand attributable to these activities. Demand movement associated with promotion tends to be positive, though the results...

Grass-fed beef is a product with health benefits that may appeal to health-conscious consumers. This article analyzes the results of a choice experiment to explore the importance of health benefits in the marketing of grass fed beef. Both price and fat and calories have a negative effect on the...

We discuss empirical research on consumer preferences and willingness to pay for several types of food quality or attribute labeling. The selected categories we include are eco-labels, GM food labels, U.S. state agricultural-product labels and European Protected Geographical Indication labels,...

Increased consolidation in the retail food industry, retail discount stores'Â’ expansion into food, and the use of information technology have created a new breed of retail grocery establishments that are rapidly capturing a growing share of the retail food business. In order to study the...

We estimate seasonal oligopoly power at a disaggregated variety level in the D'Anjou pear market. Our data spans 1993 to 2000, during which time imported pears became more prevalent in the U.S. market. The range of monthly industry-conduct-parameter magnitudes is 0.034 to 0.195 and is most...