Today's consumers face foods whose production attributes they are often largely unfamiliar with and uncertain about. This study surveyed Delaware consumers about labeling, health risk concerns, and knowledge of five potential attributes for chicken: free-range, treated with antibiotics,...

This project was supported by the Federal-State Marketing Improvement Program (FSMIP), USDA, Grant # 2009-51181-06035. In the U.S. agricultural system, small and medium-sized farmers with limited land and capital resources are unable to compete in the national commodity markets. Direct marketing...

A large segment of consumers appear to value niche products including organic, “non-GM,†“pesticide-free,†and “no antibiotics used†more in fresh products than in processed. About ten percent of the respondents were especially interested in non-GM products. These...

A consumer survey and Tobit analysis were used to determine the effect of message framing and other factors on self-reported organic food purchase likelihood. Negative framing, which emphasizes the possible negative consequences of conventional agricultural techniques, led to a “"boomerang...

This study examined consumer willingness to pay for first- and second-generation genetically modified (GM) and organic foods and for non-GM foods, dependent on tolerance for GM content. Data from a survey of students were examined using a heteroskedastic two-limit Tobit model. Results showed...