Grass-fed beef is a product with health benefits that may appeal to health-conscious consumers. This article analyzes the results of a choice experiment to explore the importance of health benefits in the marketing of grass fed beef. Both price and fat and calories have a negative effect on the...

Label Rouge is a complementary commercial branding popular in France that guarantees high quality of products recognized by 80% of the French consumers. The label is driven by consumer preferences which are highly influenced by French culture and tradition. Label Rouge is mainly known for its...

Kriemhild Dairy Farms, started in New York by Bruce and Nancy Rivington in 2010, has expanded rapidly in response to changing market conditions spurred by growing demand for ‘local’ and ‘pasture-raised’ products. Kriemhild’s entrepreneurial strategy for producing...

A censored Nonlinear QUAIDS model was applied to estimate Mexican meat demand parameters using annual household survey data for six years from 1992 to 2004. Results suggest that in Mexico and throughout the analyzed period, beef and pork meat were luxury items while chicken was a normal good....

Factors influencing farmer selection of a crawfish marketing outlet were analyzed using 2008 survey data from the Louisiana crawfish industry. Most farmers sell to wholesalers, followed by direct to consumer, direct to retailer, and finally to processors. A relatively high percentage of farmers...

The objective of this research is to investigate the potentials trade of dairy products between origin countries including selected EU countries and the U.S. on one hand, and Gulf Cooperation Council (GCC) countries, on the other hand. Results showed that when destination country’s real...